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National Drowning Prevention Week 2019

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The Lifesaving Society designates July 21-27, 2019 as National Drowning Prevention Week (NDPW) to focus community and media attention on the drowning problem and drowning prevention.

NDPW provides a focus around which community Water Smart® educators can plan news releases, do television and radio interviews, run public demonstrations, deliver public training events, and otherwise promote drowning prevention messages and events. Many successful community events are launched with a Mayor’s Proclamation of Drowning Prevention Week.


Is your facility hosting a National Drowning Prevention Event?  Please send us any details and pictures from your events so we can share and raise as much awareness for drowning prevention as possible!


Messages and Themes

The Lifesaving Society – Nova Scotia Branch, along with Lifesaving Society Canada’s Public Education Commission, has put together Social Media Messages and Drowning Prevention Themes to emphasize during National Drowning Prevention Week. Affiliate Members and supporters are encouraged to use these messages on social media. The Nova Scotia Branch will also be sharing these messages on social media. Don’t forget to use the hashtags #NDPW2019 and #SNPN2019.

2019 Social Media Plan


Files are zipped for ease of downloading.
Complete week

Day 1 - I won't be a statistic
Day 2 - I will be my child's lifeguard
Day 3 - I will wear a lifejacket
Day 4 - I will learn to Swim to Survive
Day 5 - I will swim with a Buddy
Day 6 - I will boat sober
Day 7 - I will be WaterSmart all year round



Affiliate Members are welcome to use the National Drowning Prevention Week logo on their materials and resources. Please read the Visual Identity Guidelines to ensure the logo is used properly.

Colour Logo (2019)

Black & White Logo (2019)

White & Black Logo (2019)


Other Resources

Water Smart Activity Guide


Maritime Drowning Report 2019

Drowning fatalities continue to steadily decline in the Maritimes according to the Society’s most recent Maritimes Drowning Report, but the contributing factors remain the same. Not wearing a lifejacket or PFD is still the single largest factor. Males continue to account for nearly 9 out of 10 drowning deaths. Learn more.