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Water and Alcohol Don't Mix
In partnership with the Nova Scotia Liquor Corporation (NSLC), the Lifesaving Society will be presenting a Water Safety Campaign this summer. The key to this campaign is to make people aware of the potential dangers of consuming alcohol while enjoying water sports and to encourage them to drink responsibly.
We want the viewers of this advertising to understand the potential risks and to remind them to make responsible decisions. This campaign consists of:
- In-Store Advertising
- Radio Advertisements (samples below)
- Outdoor Billboards
- Poster/Print Advertising (samples below)
The Nova Scotia Lifeguard Service will post this message at lifeguard stations throughout the province. The NSLC will also be posting this message in-store and on outdoor billboards in Halifax, Sydney and Amherst.
Radio Advertising
Print Advertising
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